glossary

GLOSSARY

AS2: ActionScript 2.0 – Flash scripting language version 2.0.

AS3: ActionScript 3.0 – Flash scripting language version 3.0.

AJAX: Asynchronous HTML and XML – a combination of technologies that allows JavaScript to send/receive request from a server.

Client: Refers to the end-user’s computer or person viewing a web page

CSS: Cascading Style Sheets – standard for applying styles to HTML documents.

DNS: Domain Name System – The DNS is a collection of root (top level) server computers which allow the world to browse the World Wide Web by storing the IP addresses of the name servers that have authority over individual domains.

DTD: Document Type Definition.

Flash: Adobe Flash – a multimedia platform used to create animations, web page components, applications, and integrate video and audio into web pages.

GPL: General Public License – Free software license which guarantees individuals, organizations, and companies the freedoms to use, study, copy, and modify the software.

HTML: HyperText Markup Language – the language used in web documents.

HTTP: HyperText Transfer Protocal – the application protocol used to exchange or transfer hypertext.

IP: Internet Protocol – the network address of a website, ex., http://192.168.1.1

ISP: Internet Service Provider – the company or entity that provides an internet connection. Ex., Comcast Cable

JS: JavaScript – scripting language used for web documents.

Layout: The design or look of a web page viewed by the client.

Mark Up: The framework which controls or styles the Layout of a web page.

META: Metadata – referred to as data about data, used to describe web pages to search engine crawlers thus improving SEO.

OS: Operating System – examples: Windows, Mac OS.

PHP: PHP Hypertext Processor – server side scripting language.

QA: Quality Assurance.

SEO: Search Engine Optimization – techniques in HTML which allow the categorization and ranking of web pages by search engines such as Google or Yahoo!.

SEM: Search Engine Marketing – advertising or marketing associated with or purchased from search engines, i.e., Google AdwordsTM.

SSL: Secure Socket Layer – security technology which establishes an encrypted link between server and client.

SQL: Server Query Language – database information, commonly utilized to store and serve site content.

TLD: Top Level Domain – the last section of a domain name or the .com (.net, .org, etc.)

UI: User Interface – an application deployed in a web page which requires client interaction.

W3C/W3: World Wide Web Consortium – international organization that develops and maintains the standards for HTML, CSS, and other key web technologies.

Web Browser: Software used to read html documents and display them as web pages. Common browsers include: Google, Chrome, Internet Explorer, Firefox, and Safari for MAC.

XHTML: Extensible Hypertext Markup Language – a new version of HTML which conforms to the XML standard set forth by the W3C.

XML: Extensible Markup Language – a generic language that allows the creation of standardized HTML-like languages using DTD to specify tags and attributes.